![](https://assets-global.website-files.com/64183914c8f53384192a183d/6436acddeec4f7662f888e2d_about1.jpeg)
Looping was started in 2017 after founder Jens Brustad accidentally drove past a construction site and observed contractor modules covered in large quantities of disposable plastic, which in addition to protecting the modules poorly, appeared to pose a big waste problem.
He was eager to take a closer look at the challenge and asked several companies if they would be willing to participate in a pilot project that would lead to affordable and less wasteful packaging for their modules. Ramirent Norway said yes. Since then, Looping has set a new standard for packaging modules in Scandinavia.